Marketing management an asian perspective
Marketing Management: An Asian Perspective, 6th edition continues to showcase the excellent pleased that Kotler has created with examples and happening studies that are well recognized. This enables students to relate to and apprehension mercantilism concepts better.
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Marketing management : an Asian perspective / Philip Kotler ... [et al.] - BookSG - National Library Board, Singapore
This school text on marketing concepts and tools provides expedient insights active the intricacies surrounding marketing in Asia. The book shows how Asian marketers somebody begun to assimilate and change state relevant concepts, tools, and practices from the West to intensify their merchandising effectiveness.
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Marketing Management an Asian Perspective by Kotler, Philip
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Marketing Management: An Asian Perspective; 6 Edition; ISBN: 9789810687977